“Lucy is an excellent producer, team member and leader - truly one of the best. She arrived part-way through a massive project and slotted into the team perfectly from day 1. Lucy works incredibly well with everyone from production partners to clients. She also gets the best from the people around her and I witnessed her team members grow and learn from her leadership in a short amount of time. I couldn’t be more grateful for the partnership that she offered Hijinks and me personally during our time working together. I couldn’t recommend Lucy highly enough.”
Tamryn Kerr, CCO & Co-Founder, Hijinks Collective

“Lucy Powell was Executive Producer at The Sweetshop from January 2024 to January 2026. She was excellent at every aspect of the role: Lucy is detail-orientated, conscientious and unbelievably hard-working, adept at building and leading teams, with an incredible knowledge of production and a complete lack of ego and desire to learn. She was instrumental in improving internal processes and creating a working environment that got the best out of the team at The Sweetshop’s UK office. Lucy was willing to step outside of her comfort zone, and she drove new business to the company in innovative ways, utilising her network effectively. As a producer Lucy’s approach allowed us to navigate extremely challenging projects, as varied as filming in a wildlife reserve in Kenya to creating innovative AI productions. She was just as adept at realising short films on impossible budgets as she was at defining new ways of working to create first-of-their kind digital projects. While it’s a huge shame that she has decided to focus on agency and client production, I couldn’t imagine a better partner on a project and hope we get to work together again soon.”
Morgan Whitlock, Managing Director, The Sweetshop

“Lucy was my Head of Department and mentor at Sky for almost 5 years. She helped me develop from a Production Coordinator all the way to a Producer. She gave me the confidence and self belief to take on greater and greater challenges, enabling me to grow whilst always being supportive and providing me with an encyclopaedic knowledge of the production process.  Lucy is someone who I always turn to for guidance and advice on any production - or in work matters - and is a constant source wisdom.” ‍
Michael Richards, Freelance Producer

"Lucy is a can-do doer who always finds a way to make things happen through honesty, hard work and big smiles. I've done my best work alongside her."                
Andre Moreira, Global Chief Creative Officer & Partner, T&P

"Lucy came to work at Ogilvy very soon after I joined the agency and what an amazing asset she’s been.  Lucy is hard-working, diligent, incredibly knowledgeable, and a general delight to have around.  She’s also fiercely passionate about creativity and innovation. She will stand up for things that she feels strongly about with a faultless rationale, whilst still being a true problem-solver.  I trust her judgement completely.  She would always be at the top of my freelance Producer list."
Clare Donald, Chief Production Officer, IDX

"Lucy is one of the best producers I have ever had the pleasure of working with.  She is a highly creative producer and will move heaven and earth to get the best for her creative directors.  But not only does she deliver the best work, but she also stays right on top of the detail and delivers meticulous productions on time and on budget, every time.  I cannot recommend her highly enough and anyone would be lucky to work with her."                      
Leila Bartlam, Ex-Chief Production Officer, Accenture Song EMEA

"I have known Lucy since 2014. I was ECD at Havas London and Lucy was the Head of Film. She wasn’t when I arrived, but when the incumbent left, Lucy was the best choice to replace them. You’ll notice I didn’t say the most obvious. There were older and more experienced people we could have promoted from within, plus any number of external candidates. But Lucy had a clarity of vision and drive that lifted her above the rest. She was my choice from the first moment I talked to her about the job. Not that our relationship was always smooth running. We clashed on a number of occasions. But that was never about issues other than both of us wanting the very best for the work going through the agency. Lucy isn’t anyone’s puppet, neither is she anyone’s fool. She has great knowledge of the business and of her job. She leads by example and demands 100% from everyone around her. Lucy is a formidable young woman and a top-notch producer. And she is someone I respect very much."            
Mark Fairbanks, ECD / CD

"I recently had the pleasure of working with Lucy on a large international celebrity campaign. The production was challenging from the outset, as they so often are, but Lucy immediately showed her strengths as a formidable producer, a proactive and creative problem solver who worked tirelessly to get the very best for client, agency and the production team.  Lucy quickly became an invaluable ally to me and we developed an easy working relationship. While dealing with the grueling demands of the production and running a department back in London, Lucy was always calm, focused, approachable and extremely fair. I admire Lucy’s professionalism and drive, her loyalty and her no nonsense approach to any challenge thrown her way. Lucy inspires confidence in all those she works with and I look forward to the opportunity to work together in future."                                        
Carla Poole, Ex-Executive Producer, RSA Films

"Lucy has all the qualities a great producer must have. She’s creative, clever, fast and super nice to be around. I had the pleasure of working with her a number of times and she always brought interesting things to the table and got things sorted without any hassle whatsoever. Lucy is always calm and collected, always in control of everything and making sure things run smoothly. And as if that wasn’t enough, she is also an amazing singer. If she wanted to work in Brazil, I would hire her as soon as she got off the plane."
Bruno Brux, ECD, GUT Sao Paolo ‍ ‍

"I've known Lucy since she first joined BBH as an assistant producer back in 2007. She combined an obvious enthusiasm for the job with a desire to learn all she could about the craft of production. So it came as no surprise to me that when she moved on to JWT and then Havas, she quickly rose through the ranks to become Head of the Film and TV Department. She is a very accomplished producer with an enviable back catalogue. She also plays a mean saxophone."
Nick Kidney, Creative Director & Partner, BBH (now retired).